10 Marketing Hacks Every Business should know
Dive into these tips covering social proof, SEO optimization, influencer collaboration, and more, designed to elevate your brand's visibility and drive customer engagement.
Whether you're a budding entrepreneur or a seasoned professional, these actionable strategies will revolutionize your marketing approach and propel your business toward success.
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1. Leverage Social Proof
Encourage satisfied customers to leave positive reviews and testimonials on platforms like Facebook, Google, Yelp, or your website. Social proof significantly influences purchasing decisions. Just like when you are suggesting a restaurant to friends or family, they trust your decisions. The same goes for reviews.
2. Content Marketing
Create valuable and relevant content such as blog posts, videos, infographics, or podcasts that address your target audience's pain points or interests. Share this content across your social media channels and email newsletters to attract and engage potential customers. 2 ways to decide on the content you should be creating is of course ask your audience what it is they want to know or learn about. The second way is to use the website answerthepublic.com.
3. Utilize Email Marketing
Build an email list of interested prospects and customers and regularly send them valuable content, promotions, and updates. Personalize your emails whenever possible to increase engagement and conversions. An email list is something you should always have just incase something ever happens to the social media platforms that you use. You can use platforms like Mailerlite, Mailchimp, or Constant Contact. Just remember that once per month you should download an CSV file of the email addresses so that you never lose them.
4. Run Contests and Giveaways
Organize contests or giveaways on social media platforms to increase brand visibility, engagement, and followers. Require participants to like, share, or tag friends to enter, thereby expanding your reach organically. Remember to double check on each social platform the rules for running contests.
5. Collaborate with Influencers
Identify influencers or industry experts relevant to your niche and collaborate with them to reach their audience. This could involve sponsored content, influencer takeovers, or co-hosting events or webinars. This is the same concept as reviews, as it is helping to add trust in your potential customers or clients.
6. Optimize for SEO
Implement search engine optimization (SEO) strategies to improve your website's visibility in search engine results. Conduct keyword research, optimize meta tags and content, and build quality backlinks to increase organic traffic.
* Quick Tip* ANY image you post on social media, blog, or even your newsletters, should be named appropriately and relevant to what you are posting. For example, a lot of the images that I post will have some variation of “Social Media Help”.
7. Harness the Power of Video
Create engaging video content to showcase your products or services, share customer testimonials, provide tutorials, or offer behind-the-scenes glimpses of your business. Video content tends to have MUCH higher engagement rates across various platforms. Reels, TikTok, and YouTube shorts, and even Pinterest pins, are exceptional ways to get quick stats.
8. Offer Exclusive Deals or Discounts
Provide special promotions, discounts, or exclusive offers to your email subscribers, social media followers, or loyal customers. Limited-time offers create a sense of urgency and can drive immediate sales.This is a great way to get email subscribers as well. An exclusive offer for subscribing to your newsletter.
9. Optimize for Mobile
Ensure that your website and marketing materials are optimized for mobile devices since a significant portion of internet traffic comes from smartphones and tablets. A mobile-friendly experience enhances user engagement and improves conversion rates. For example, if you post videos on TikTok or YouTube shorts, make sure the videos are vertical and NOT horizontal. As for your website, most platforms will have a web view and a mobile view. Make sure you are double checking the mobile view to ensure it is responsive and optimized.
10. Monitor and Analyze Metrics
Regularly track and analyze key performance indicators (KPIs) such as website traffic, conversion rates, email open rates, social media engagement, and ROI from various marketing efforts. Use these insights to refine your strategies and allocate resources effectively.
By incorporating these marketing hacks into your overall strategy, you can effectively promote your business, attract new customers, and foster the Know-Like-Trust factor in your business.
