Why Hiring a Social Media Manager is a Game-Changer
In today's crazy digital world, social media isn't just a trend; it's a lifeline for businesses. But let's be real, trying to keep up with all the ins and outs of social media can feel like navigating a maze blindfolded. Luckily, there’s a skilled professional ready to step in: the social media manager.
This post contains affiliate links.Here's the rundown on the 8 headaches you face with social media, and how a social media manager can swoop in and save the day:
Content Creation
Coming up with engaging content to post isn't easy. But with a social media manager, you've got someone who can whip up content that will have your audience hooked. I’ve been doing this since way before AI! I have a system that I have used for years that helps me create unlimited amounts of content for my business and others. You can actually read about my process here.
Audience Engagement
Engaging with your followers is key, but you don’t have time for that right? Part of my job is to keep the conversation going to help keep your social presence active and showing up. I reply to comments and answer questions in a very professional, yet casual tone. If I am unsure of how to answer a question, I make sure to double check with the team to get my facts straight. And yes, most of the time I will respond to negative comments. You can’t make everyone happy. If you own a business, you know that to be a fact. I pride myself on my customer service skills which have proven very helpful in times of responding to negative feedback and de-escalating a situation.
Algorithm Changes
Social media algorithms change so often. I adapt your social media strategy to keep your content visible and engaging despite the algorithmic twists and turns.
ROI Measurement
Ever wondered if all those likes and shares actually mean anything? I run reports and crunch the numbers to show you just how much bang you're getting for your social media buck. This is something that I do often because we are always learning from what works and what doesn’t.
Platform Selection
I say this all the time, “You do not have to be on every single social platform!” You will burn yourself out way too quick if you try to keep up with all of them. And honestly all the social platforms may not be a good fit for your industry. I do the research for you to find out where your audience is spending the most time and then we go from there.
Competitive Landscape
Stand out from the crowd? I keep an eye on the competition, identify opportunities for differentiation, and ensure your brand shines brighter than the rest. I am always checking to see what is being done, how it can be done better, and what it is they are lacking that you can excel in.
Adapting to Trends
Trends come and go, and you don’t always have to jump on every bandwagon. Part of my job is to know your brand and how you want to convey that brand. If a trend fits, we’ll do it. If it doesn’t fit, it’s completely okay to let it go.
Time Management
Running a business is time-consuming enough without having to worry about posting on social media. Not only do I take the stress away from creating the content, I do the actual posting too. You never have to give me a log in or password. Social media makes it easy for you to invite anyone to be an admin on your accounts.
If you ever have any questions about my services and what I offer, you can click this link to check them out, or send me a message!
